7 Ways Your UX Needs to Extend Beyond Your Website
User experience is a conversation that is part of any conversation about website or app design. It’s probably one of the first things you talk about when making decisions about features, customer journeys, and images.
But are you talking about the overall user experience? Are you designing the entire brand?
The user experience of your website or app should go beyond the website and extend to everything you produce for create a more consistent and unified brand presence. Thinking about the user experience for all the elements you design can help users visually connect your brand media and influence people’s attitudes towards your business.
It’s time to think of UX as a visual (and functional) extension of the customer experience. (The examples here provide a good starting point for user experience that can be extended to other parts of brand design that you’re already familiar with. Consider how you connect your web user experiences with other elements you know them for.)
1. Third Party Add-Ons or Plugins
Does your main site link to a third-party tool for functionality? From contest entry forms to shopping or ordering tools, everything that works with your site should look the same.
Sometimes this level of fit is not the case. It doesn’t go out of the box and requires a developer’s expertise.
But consider the greater value of a consistent UX here. If you ask site visitors to make a purchase and the link doesn’t appear to be of the same design, users may get confused or think they’ve made a mistake. Poor connection between user experiences can lead to lost conversations or lost sales as users leave your site.
This goes for almost everything you do with your site. login site. When using a tool or plugin for a specific function, first check that it works with your existing theme or layout. If not, another solution may be needed.
Remember that site users like consistency. Not only does this help with visual understanding, but it also makes the layout intuitive, providing a usability your visitors will appreciate.
2. Email Marketing
Your branded communications in your subscribers’ inboxes should look and feel like your website. Think of email marketing as an extension of the website itself.
All these little things will help raise awareness and users will immediately know how to interact and get involved.
3. Phone Calls or SMS
The experience user can extend applies equally to spoken and written elements.As more and more brands use phone calls or text messages to communicate with audiences, these design elements must match as well.
Use the same font Language and tone of the site (authoritative, informal, etc.) and transmit images if necessary.
Remember public addition Even for calling. What kind of voice would a visitor expect? How would it sound? This is an additional layer of user experience to consider and integrate into the customer experience that starts on your website.
4. Advertising and Promotions
Have you already Have you ever seen an advertised product being promoted along a path to the website and it looks like something completely different? In addition to being an unethical experience, it can degrade the customer’s user experience because the visitor has to think a lot to understand the context.
I like the design using the same visual structure and elements in the ads that you use in web design The visual connection helps users connect quickly and hopefully focus on why they clicked on an email ad to do something about the your website.
An experience by In this case, a solid user can help you get more conversions.
5. Print Products
User experience is traditionally a term related to online design and functionality, but it also applies to printed designs.
Brochures, Posters, Flyers, or anything else you think is related to the website or brand the image must contain the same visual elements and structure.
6. Social Media
You don’t have much control over the user experience on social media platforms, but you can style images, posts, and other content to make your website feel like social media. . and vice versa.
The most important thing you can control is your voice and tone. If emojis and gifs are popular elements of social media, do they fit the vibe of your brand? Use them only if they are suitable for your organization or company.
Also, don’t forget the news and comments. These articles are increasingly being used as the main or first point of contact for customers or people with questions. If you need them, these features or tools should be treated the same as other customer support methods with similar answers and options.
7. Physical Products or Locations
The user experience you create online also applies to physical spaces and products. Placement, products or packaging should be the same in real life and online.
Personal design elements (signage, furniture and decor, customer service) should reflect the feel of the site. You might also consider viewing the site on local idle screens to create an even stronger connection between the physical and online experience.
Conclusion
Does your project provide a consistent user experience? What can you do today to make further changes to brand recognition and consistency?
For new designs, consider these elements from the outset and use them as a guide to modify existing designs to create a user experience and more consistent customer.
With so much visual clutter, this is just another tool to help users and customers better understand their organization or business and everything related to it. Make the most of it.
